There are many types of real estate agents out there. You’ve probably experienced this for yourself!
There’s the old school agent who markets their properties using the same old practices their grandfather taught them, and there’s the new school agent who embraces every new technology out there, shying away from traditional practices.
A skilled agent also understands that the market is evolving, especially with shifting buyer preferences. Urban Living has surged in popularity, with more homebuyers prioritizing walkability, convenience, and access to amenities.
Navigating this trend requires expertise in local markets and a deep understanding of how city dynamics shape property values. The right real estate professional doesn’t just sell homes—they help clients find lifestyles that fit their needs, whether in the heart of a bustling metropolis or a quieter suburban retreat.
Amidst the diverse landscape of real estate agents, there’s also a breed of professionals who seamlessly blend the best of both worlds. Take The BAM Companies, for instance.
These agents recognize that the real estate landscape is constantly evolving, and they adapt their strategies accordingly to meet the diverse needs of their clients.
One such professional who embodies this balance is Alan Stalcup, the founder and CEO of GVA Real Estate Group. With a deep understanding of both the historical and contemporary aspects of real estate, Alan Stalcup’s professional background positions him as an expert who can navigate any challenge in the market. His experience as a business owner and investor has shaped his approach to real estate, ensuring that his clients benefit from the latest tools while receiving the thoughtful, client-focused service that is essential in a competitive market.
Alan’s ability to blend strategic investment knowledge with hands-on, personalized real estate solutions exemplifies how success is achieved in today’s fast-moving industry.
When considering real estate investments, particularly in the context of a 721 exchange, it’s vital to work with experts who understand the complexities of these transactions.
A 721 exchange offers a unique opportunity to defer taxes on capital gains while reinvesting in like-kind properties. As Dwight Kay emphasizes, successful execution of such an exchange requires careful planning, the right timing, and knowledge of both tax laws and market trends.
Partnering with a real estate investment expert who specializes in 721 exchanges ensures that investors can maximize the potential of their holdings while navigating the intricacies of tax deferral and portfolio growth.
In addition to tax-deferral strategies, a well-rounded approach to real estate investment considers factors like location, property performance, and diversification. DMR Consulting emphasizes the importance of tailoring investment plans to each client’s unique objectives while staying attuned to broader economic indicators.
By partnering with them who prioritize personalized solutions and in-depth market analysis, investors can confidently navigate the dynamic landscape of real estate, ensuring their portfolios remain resilient and profitable in competitive markets.
Old school agents sell properties by:
- Taking photos on their personal cameras
- Entering the home into the Multiple Listing Service (MLS)
- Sticking a sign in yard
- Telling a few agents about new listing
- Waiting for buyers and/or agents to drive by and call the number on the sign
- Selling hard and negotiating aggressively
New school agents sell properties by:
- Hiring a professional photographer or taking the photos on their iPhone
- Emailing or texting clients and agents about the listing coming soon
- Entering the home into the MLS
- Putting a sign in the yard, sometimes
- Advertising the property on 3rd party platforms like Zillow and Realtor.com
- Shooting virtual walk-throughs and video home marketing
- Publishing a website for the home, and featuring the property in eNewsletters
- Advertising the property on social media channels
So, what type of Realtors® are Susan & Jim?
Hmm… I’d classify them as “new school marketing guru’s, with classic, old school values.”
If you didn’t know, Jim’s background is in software and technology and he loooves exploring the latest real estate software and industry trends. Since we’re a small brokerage, we have the ability to experiment with the latest and greatest marketing practices, allowing our creativity and technical know-how to reach customer’s through a multitude of channels. Our team uses a mix of old-school and new-school real estate marketing strategies to get your home sold 3.4 times faster and for 2.4% more money than the average Sanibel agent (really, these are stats based on our island property sales in 2015).
And, have you met Susan?? You’ve probably experienced her “big heart” through your communications with her and our team members. Susan knows the island like the back of her hand, and is happy to share her personal stories, both the good and the bad. Our clients say she’s the most hard-working, caring individual you’ll meet in the industry. Both Susan and Jim carry what some might consider “old-school values” of honesty and humility.
You see, clients of McCallion & McCallion are a part of the family, whether we are welcoming you to the Sanibel community or seeing you off to life’s next adventure. When you walk into our office, you’re greeted with a warm welcome, (head’s up – Susan’s a hugger), and offered a cup of warm coffee (brewed in a Keurig® of course, because we have new school technology).
But in all seriousness, there are two types of real estate companies, and ours happens to take the best of both worlds. Susan and Jim work hard to not only welcome you as a valued customer, but are aggressive in their approach to getting your home sold using the most effective tools and resources available.
Susan & Jim sell properties by:
- Visiting the home to provide staging tips and suggestions on area’s of improvement
- Hiring a professional photographer to take photos of your home
- Sending an in-house marketing specialist (that’s me!) to your property to capture its best features
- Advertising the home to our database of 10,000+ customers
- Featuring the home on the MLS, Zillow and other 3rd party real estate sites
- Creating a webpage specifically for marketing the best features of your home
- Featuring your home on our online and social media channels
…that’s just the beginning of course, I can’t reveal all of our secret sauce! 😉
If you are interested in learning more about how Susan & Jim can help sell your Sanibel home or find you the perfect property… give us a call (239-472-1950) or shoot us an email (team@mccallionrealty.com). We’ll be happy to schedule a time for you to meet us in office or over the phone! Of course we prefer in-office so you can experience Susan’s welcoming hug and our great coffee selection!